Competitive
Benchmarking
I selected 4 hotel booking mobile apps to benchmark against; lastminute.com, Smith Hotels, Klook and Hilton Honors. My aim was to learn how best-in-class apps solve the problems I was trying to solve, understand the conventions I should follow and highlight best practice that I should emulate.
I observed the software functioning of; the homepage, search & select and how users inputted details. I reviewed each app with screenshots and commentary to explain what’s happening, why it’s noteworthy and what are the positives, negatives and points for consideration.
Holidays, Flight & Hotel Deals
lastminute.com
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Smith Boutique Hotels
Travel Club for Hotel Lovers
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Klook Travel
Tours, Cars, Tickets & Hotels
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Hilton Honors Hotels
Travel, Stay & Earn Points
Key Takeaways
Minimal Homepage
Allows the user to focus on the task, it also works well as doubling up as the search page.
Ability to go 'Back'
A back button allows ease of flow through the booking process if the user wants to go back and forth.
'Must Have' Features
Searching by map to find the hotel location and plenty of hotel and room images are key.
Guest Vs. Sign-in
Being a guest users vs signing in can affect autofill of personal details and payment information.
Ratings & Reviews
Guest reviews and number of guests stayed play an important role in hotel selection.
Special Requests
Having a field for users to leave a message for concierge gives a more personal experience.