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Online Survey
I asked 20 people 10 questions about their most recent experience with booking a hotel online (web or mobile app). Here are some key stats that came from this research:
55%
Wanted to compare hotels
20%
Were booking a specific hotel
50/50
Split of guest users vs sign in
90%
Paid by debit or credit card
34%
Used autofill to input
their personal details
45%
Combined manual & autofill
for adding personal details
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